As I sit here and work on changes after changes on my blog I'm thinking to myself WTF, I've been sitting here for days going back and forth and making page changes, replying to emails, opening packages, creating social media content, and feeding my daughters their afternoon snacks.
I love what I do and I love being able to share my world with you guys. It's been such an incredible treat to do so and surprises just seem to come at every corner. Now that I'm blogging full time while going to school there has been so many things I've learned that I wish I knew before I started my blog.
For all of you who's thinking of creating a blog here's the top 5 things I wish someone told me:
1. You will evolve as a blogger or brand and that is 100% OK! When you're in the beginning process of starting your blog, you are building your brand. A brand essentially is your identity as a person or a company. When you first start you may have this idea of what your blog or brand will be about. Over time, as you grow as a person some of these initial views you may have may evolve to. When I started GOFITJO I had the intention of it being a heath and fitness blog. In my head that meant healthy food recipes and workouts. As I continued to learn more about myself in my fitness journey I realized I was more than just a before/after photo and I wanted to share more about my life and so I did. In fall of 2015 I made major changes to my blog and started to incorporate more of my life. At that point I didn't feel cornered in to just writing about workouts and healthy recipes, I felt free to write about the things that mattered most to my heart.
2. Focus on your own lane. There will always be a shit ton of people doing the same thing you're doing whether this be blogging or Instagramming (also referred to as micro-blogging) and there will always be more for you to write about if you focus on your story. When I was a hairstylist I remember thinking to myself "Who is going to come to me as a hairstylist, there's so many talented stylists here in the Bay Area?" As I continued to focus my craft as a hairstylist I built an incredible clientele. This attitude is what is needed to constantly remind myself when I started my blog. Your story will resonate for a particular audience and there are millions of people who can potentially connect to your writing. Focus on your story, focus on refining who you are as a blogger, the rest will follow.
3. That my dishwasher would be filled with bowls. Maybe this is just me, but ever since I became a full time blogger all I do is eat out of bowls. Salad in bowls, poke bowls, smoothie bowls, ice cream bowls...Sadly I feel like its due to the number of meals I have throughout the day and the time spent in front of my computer either writing, editing photos, or studying.
4. Find coworkers! Starting something new can be scary. You'll experience frustrations, accomplishments, and moments that you just need someone to cheer you on when you're feeling a little low. I'm so grateful for a few handful of girlfriends who have not only been able to be there to help me spell check blog posts, web pages, and emails, but they are there when I need to rant. They are my virtual coworkers. Two of my favorite coworkers is Remi of rrayyme.com and Meg of megsexton.com, they help make my days go by quicker and are typically second eyes on my work.
5. Schedule out time to do the housekeeping items like updating your blog/site, bookkeeping, looking for inspiration outside your industry, photoshoots, etc. I get distracted really easily especially working from home. It's a good practice to schedule things out that are important to get done so that you can treat them like important appointments. When there's an endless list of things you can do for your blog you want to make sure you take the time to organize your schedule so you know what needs to get done and when. Right now one of my biggest priorities is building out an editorial calendar so I know when to launch blog posts consistently on specific days of the week. At the moment its really ad hoc, but I know it's not going to be sustainable when I become a health coach!
I know that starting a blog, learning photography, or knowing what kind of content to create can be hard and I'd love to help in whatever way I can. I mentioned last year that I'll be starting to share a series of posts that are geared towards blogging, content creation, or social media. If this is something you'd love to know more I'd love to know! Fill out the form below if you are. Since its #TBT I'd love to share a little throwback Thursday blog post of one of my posts I wrote when I was a hairstylist about branding.