MOVEMENT // Relentlessly Beautiful, a call to action for change.


I've tagged many women in my efforts to share the mission behind the #relentlesslybeautiful hashtag project, I've written to my friends on Facebook, and I was even crazy enough to send emails to brands like Stylerunner and , my two favorite online stores to try to spread the word on a larger scale.

There are two reasons I felt so compelled to do this:

1. Women are known to tear themselves down. It's not easy being a woman and we often put ourselves in a place where we lose our self worth. We challenge our own self confidence through life experiences or what we think is being modest about our "beauty" because society has told us beauty is only surface level. The first reason, is to empower women to stand up for their own definitions of beauty.

2. My daughters, particularly this one, Airis, my 11 year old. The moment I realized what was driving me to be so depressed and unhappy with myself several years ago was when I was getting ready in her room. I looked in the mirror at what I was wearing before heading out on our Sunday family adventures and she said, "mom you're so beautiful." I quickly snapped and said, "no I'm not, I'm fat and ugly." The look on her was like I crushed her soul. Here is the woman figure in her life that is supposed to guide her, mold her, and empower her to do great things and I just crushed her truth about me. That moment lead me to taking better care for myself by eating well and working out. That moment was the start of my fitness journey.


#relentlesslybeautiful isn't just for the grown women, its for the generations we lead. It's for the little women in our lives. It's our responsibility to share, continue to challenge one another as individuals and push each other towards a better life. This hashtag project isn't just to get people to repost a photo of themselves. It's to continue a movement we all have been fighting we just didn't know. It's to all become #strongertogether so that we can uplift, elevate, and empower each other.

I ask that you think of the women in your day to day lives, grown and small. Infect them with this mission, spread the truth. Each person has the ability to change the world or someone else's. They just have to believe they can.



Joanne E

I’m a mother of two beautiful daughters and married to a man who completes me. I started my fitness journey as a way to heal my soul and launched my blog in hopes to continue to inspire and empower women to use fitness as a tool to heal depression and find their self worth. I strongly believe that each woman deserves to be in love with herself just as much as her man does. I have an obsession with reusable water bottles, I enjoy action movies, and I’m in love with burpees.