behind the scenes

Behind the Scenes Day 2: adidas XPRESSIVE 2019 campaign

Behind the Scenes Day 2: adidas XPRESSIVE 2019 campaign

Just like the first day, the second day was also broken up to parts. The morning was spent photographing 2 other talents in the different location before we moved onto another location to photograph me with the girls. By this time my cold was at its worst. In between takes I found myself closing my eyes and sipping on tea until they needed me for the photos.

One of the best things about being on set with the fam is being able to show them how much goes into a production. It creates a deeper sense of appreciation for the content we see in advertising, the movies we have grown to appreciate and even the work that their dad does for his photography business and for my blog.

The last few scenes of the shoot we moved into the house to capture shots of me hanging on a chair sipping on some tea while reading a book and hanging with the girls while working on my laptop. A scene that’s not too far off from life at home.

I love on-camera talent work. It gives me a chance to work with different people that I normally wouldn’t work with in my day to day life. It challenges me to think collaboratively and to use my voice especially when it comes to expressing my needs for the day. Something that I need more practice with especially since becoming a mom. Ya know everyone’s needs generally come before my own.

Do you love seeing the behind the scenes content? Let me know.

Behind the Scenes Day 1: adidas XPRESSIVE 2019 campaign

Behind the Scenes Day 1:  adidas XPRESSIVE 2019 campaign

It was May 2018, I got an email from someone I’ve worked with in the past at adidas for gifting products to me to try out, test, and provide feedback for. The email read, "Hi Jo,I finally have more details to share with you! We’d love to feature you in our SS19 Xpressive campaign for our Core line to launch in March 2019. Below is an overview of the campaign creative and product to be featured.” You can probably imagine my excitement and the emotions that I felt reading that email. I remember my hands shaking, my body trembling, and I was in shock with a bit of confusion trying to understand what that all meant. Was I going to be an adidas ambassador? What did they mean by featuring me in a campaign? Where is this all going to live? What does this mean? Why me? Why not me?

Stronger Everyday

Stronger Everyday

A few months back Muscle Milk reached out to me, they wanted to share my story. They wanted to share all the bits and pieces of what makes my journey so special to me. I always tell people this:

Fitness is not about the perfect body. It's about getting your life together. 

At the end of the day you have to go to bed feeling satisfied and fulfilled with the live you have and wake up with clarity in order to face the world ahead.