xpressive campaign

Behind the Scenes Day 1: adidas XPRESSIVE 2019 campaign

Behind the Scenes Day 1:  adidas XPRESSIVE 2019 campaign

It was May 2018, I got an email from someone I’ve worked with in the past at adidas for gifting products to me to try out, test, and provide feedback for. The email read, "Hi Jo,I finally have more details to share with you! We’d love to feature you in our SS19 Xpressive campaign for our Core line to launch in March 2019. Below is an overview of the campaign creative and product to be featured.” You can probably imagine my excitement and the emotions that I felt reading that email. I remember my hands shaking, my body trembling, and I was in shock with a bit of confusion trying to understand what that all meant. Was I going to be an adidas ambassador? What did they mean by featuring me in a campaign? Where is this all going to live? What does this mean? Why me? Why not me?