Relentlessly Beautiful for TWLOHA by BIFFIT GEAR

Handwritten by Athena Pelton

I’m so incredibly honored to collaborate with my dear friends at BIFF IT Gear to continue the efforts to spread the message of self love and inner beauty in hopes that women will define their own meaning of beauty and self worth.

Today we happily announce the presale to the Relentlessly Beautiful tank beautifully designed by Athena Pelton. ALL  proceeds will be donated to To Write Love On Her Arms, a non profit organization dedicated to presenting hope and finding help for people struggling with depression. This organization hits home to me because of my own struggles with depression from when I was a teenager till about 2 years ago when I faced my adult issues head on.

What is Relentlessly Beautiful?

#RelentlesslyBeautiful is a movement, a call to action to encourage and empower women to redefine the meaning of beauty. We as women often put ourselves down, we have a hard time carving out our own place in the world due to society's definition of beauty. In the world of fitness, the message of a "perfect body" is slathered all over magazine covers. Beauty has always been defined by physical appearance. Relentlessly Beautiful is a movement to change this definition. 


To Write Love On Her Arms is an incredible non profit organization that focuses their efforts in presenting hope and finding help for those struggling with depression, addiction, self infliction, and suicide. This organization thrives on the simple fact that LOVE is the answer to some of life's biggest and hardest struggles. I encourage you all the read the story of the founder Jamie Tworkowski here

A special "thank you" goes out to my beautiful and talented friend, Athena Pelton, who without her  this entire movement would've never taken flight. It all started with a simply post that she tagged me in and challenged me to share a photo of when I felt most beautiful. The artwork for these shirts were handwritten by Athena.


Joanne E

I’m a mother of two beautiful daughters and married to a man who completes me. I started my fitness journey as a way to heal my soul and launched my blog in hopes to continue to inspire and empower women to use fitness as a tool to heal depression and find their self worth. I strongly believe that each woman deserves to be in love with herself just as much as her man does. I have an obsession with reusable water bottles, I enjoy action movies, and I’m in love with burpees.